The Anti-Commercial Commercial

This semester is wrapping up, so I'll finally start posting some of the video work I've done thus far in film school.  

For this one, the assignment was to produce a commercial. Being the conscious consumer that I am, of course I had to make a statement. 

It was inspired by a Caps game I caught on TV earlier this spring. All the commercials were for Coors and cars - all white male oriented. The friend I was watching the game with mentioned that the Coors family & company had a dirty past, so I did my research. 

Ray Cyste Beer Commercial from Matthew Lucas on Vimeo.

And while this commercial is a play on all I learned from a single hockey game, my intention is not to call out any specific corporation.

There's plenty of companies that have shoddy business practices, abuse human rights, shun worker's rights, etc. And it's going to take quality policy makers along with talented, thoughtful business people & shareholders to right all that. But that's turning around the Titanic. 

It's easier to change us, the consumer. I believe the most important vote an American makes is not at the ballot box every four years, but how we spend our money on a daily basis. 

Nothing's Black & White

What do we know about why crimes are committed?

Today my little brother, who has been in prison for 10 years, gets his freedom. 

Personally I think he paid too much for his crimes, but that's a policy conversation for another day. 

Because of my bias, I wanted to get another perspective - from a robbery victim's point of view. 

A childhood friend, coincidentally, was the victim of a crime (similar to my brother's offenses) when we were in high school nearly 20 years ago. 

I decided to interview my friend - a father & educator - via email, since I have never asked him about the details of the robbery. Somewhat surprisingly, it turned into a conversation about healing & race.

Names have been changed & edited for time. 


Tampa Do-Gooder: What it was like to be robbed?  

Friend: The surreal thing about being robbed was how calm I was during the robbery. I took a grim pride in that later. Maybe I'm getting ahead of myself - I should set the scene, first. 

My brother, myself and a friend went to Wawa for snacks. Unfortunately, we finished shopping at different times and I came out to the car before they did. 

Little did I know that we were being watched the entire time. Maybe if we had all left the store at the same time and taken off together, none of this would have happened. 

Anyway, one of the robbers knocked on my window and asked something inaudible. I rolled down the window and he jammed something inside, pointed at my crotch. In horror, they stuck around while my brother and his friend eventually made their way back to the car. 

All in all, they probably didn't get more than $20 from the three of us.

After they had taken our stuff, they hung around for a while and I remember the guy with his arm in the car hesitated for a while, maybe wondering if he should actually pull the trigger or not.