The Anti-Commercial Commercial

This semester is wrapping up, so I'll finally start posting some of the video work I've done thus far in film school.  

For this one, the assignment was to produce a commercial. Being the conscious consumer that I am, of course I had to make a statement. 

It was inspired by a Caps game I caught on TV earlier this spring. All the commercials were for Coors and cars - all white male oriented. The friend I was watching the game with mentioned that the Coors family & company had a dirty past, so I did my research. 

And while this commercial is a play on all I learned from a single hockey game, my intention is not to call out any specific corporation.

There's plenty of companies that have shoddy business practices, abuse human rights, shun worker's rights, etcAnd it's going to take quality policy makers along with talented, thoughtful business people & shareholders to right all that. But that's turning around the Titanic. 

It's easier to change us, the consumer. I believe the most important vote an American makes is not at the ballot box every four years, but how we spend our money on a daily basis. 

No comments:

Post a Comment